Work Item
ASTM WK58531

New Guide for Qualitative Research Focus Groups and In-Depth Interviews

1. Scope

2.1 The scope of the Committee shall include all activities pertinent to the development of standards and technical publications, to enhance the practice of sensory evaluation through the education of professionals in sensory and consumer research, to develop and promote conformity to accepted best practices, and the stimulation of research for the sensory evaluation of products, materials, information and services.

These objectives shall be furthered by:

2.1.1 Cooperation with other committees of ASTM and with other organizations.

2.1.2 Preparation of standard terminology.

2.1.3 Establishment of principles of psychophysical test methods.

2.1.4 Preparation of standard practices guides and other publications for design and conduct of tests, collection of data, analysis and interpretation of results, as well as to address relevant topics in the field of sensory evaluation.

2.1.5 Fostering the study of relationships between sensory evaluations and the physical, chemical and functional performance measurements of products.

2.1.6 Fostering the study of relationships between sensory evaluations and the characteristics of the respondents who perform the evaluations

2.1.7 Dissemination of information through a variety of communication channels including technical publications, and other venues such as seminars, symposia and workshops.

Keywords

qualitative, focus groups, in depth interviews

Rationale

This document will give the reader an introduction to focus groups and in-depth interviews. The purpose of the document is to guide practitioners, project leaders, and end-users of qualitative research through the process of planning, conducting and analyzing focus groups and in-depth interviews and applying the information to business needs.

The title and scope are in draft form and are under development within this ASTM Committee.

Details

Developed by Subcommittee: E18.05

Committee: E18

Staff Manager: W Scott Orthey

Work Item Status

Date Initiated: 04-05-2017

Technical Contact: Lisa Beck

Item: 000

Ballot:

Status: