Work Item
ASTM WK83207
New Guide for Category Appraisals
1. Scope
1. Scope: This guide provides guidance for conducting a Category Appraisal, and includes the recommended steps in planning, execution, analysis and interpretation of results, as well as best practices for the communication flow between stakeholders and others involved in the process, such as agencies hired to conduct the consumer research.Keywords
consumer testing; drivers of likingRationale
This Guide is intended to be used by sensory, consumer, consumer insights and marketing research professionals (referred to as the “researcher” or “research professional”) as an aid to understanding issues associated with conducting category appraisal tests with consumers. This Guide includes an overview of the reasons for conducting Category Appraisals, the steps that are typically associated with Category Appraisal research, the statistical analyses that are performed and examples that illustrate potential outcomes of the research. No such standard exists for this type of research.
Work Item Status
Date Initiated: 08-20-2022
Technical Contact: Lori Rothman
Item: 000
Ballot:
Status: