Work Item
ASTM WK83207

New Guide for Category Appraisals

1. Scope

1. Scope: This guide provides guidance for conducting a Category Appraisal, and includes the recommended steps in planning, execution, analysis and interpretation of results, as well as best practices for the communication flow between stakeholders and others involved in the process, such as agencies hired to conduct the consumer research.


consumer testing; drivers of liking


This Guide is intended to be used by sensory, consumer, consumer insights and marketing research professionals (referred to as the “researcher” or “research professional”) as an aid to understanding issues associated with conducting category appraisal tests with consumers. This Guide includes an overview of the reasons for conducting Category Appraisals, the steps that are typically associated with Category Appraisal research, the statistical analyses that are performed and examples that illustrate potential outcomes of the research.
No such standard exists for this type of research.

The title and scope are in draft form and are under development within this ASTM Committee.


Developed by Subcommittee: E18.05

Committee: E18

Staff Manager: W Scott Orthey

Work Item Status

Date Initiated: 08-20-2022

Technical Contact: Lori Rothman

Item: 000