Updated guidance for non-comparative testing. Updated guidance related to comparative testing statistics, including conducting multiple tests and the risk of a false claim. Integration of definitions currently found in E253. Addition of new definitions for power, Advertisers risk, Competitors risk. Updated guidance related to Lab Testing (e.g. descriptive analysis). Updated guidance for sampling consumers when geographic factors may affect the claim. Revisions to recommendations and terminology related to sampling, including product samples, consumer samples and sample size. Guidance for how long a claim can be made.
Date Initiated: 10-05-2021
Technical Contact: John Castura
Item: 010
Ballot: E18 (21-05)
Status: Will Reballot Item
Item: 009
Ballot: E18 (21-05)
Status: Will Reballot Item
Item: 008
Ballot: E18 (21-05)
Status: Will Reballot Item
Item: 001
Ballot: E18.05 (22-01)
Status: Will Reballot Item
Item: 001
Ballot: E18 (22-01)
Status: Will Reballot Item
Item: 006
Ballot: E18 (22-04)
Status: Negative Votes Need Resolution
Item: 005
Ballot: E18 (22-04)
Status: Negative Votes Need Resolution
Item: 004
Ballot: E18 (22-04)
Status: Negative Votes Need Resolution
Item: 003
Ballot: E18 (22-04)
Status: Negative Votes Need Resolution
Item: 002
Ballot: E18 (22-04)
Status: Negative Votes Need Resolution
Item: 001
Ballot: E18 (22-04)
Status: Negative Votes Need Resolution