Brick is highly regarded as a durable, low-maintenance cladding material. As a result it is often the material of choice for recladding an existing building. Masonry recladding projects are, however, oftentimes problematic. It is challenging to detail and install a masonry veneer, particularly if the building was originally clad with another material. Owners also typically have high expectations for the recladding, especially if the previous cladding failed prematurely. The projects are further complicated if the building is occupied and interior operations must be maintained throughout the construction process. These factors have led to substantial cost and schedule over-runs on several projects. As a result, many owners, designers, and contractors are reluctant to engage in recladding projects. Recladding need not be intimidating. A sound technical approach and a carefully selected and managed project team can successfully undertake and complete a recladding project. With illustrations from a recently completed project, this paper explores the major technical challenges, design constraints, material considerations, and coordination requirements that are encountered in a recladding project.