STP Published: 1996

Creative Applications: Sensory Techniques Used in Conducting Packaging Research with Consumers

Editor(s): Ayn Gelinas

Explores package design issues and offers guidelines for optimum package presentation in the marketplace. 6 comprehensive peer-reviewed papers address the following topics:

• The impact of food nutrition labeling on product perceptions

• Package directions use for both familiar and brand new food products

• An innovative technique for measuring how much package information is noticed

• A multi-media approach to incorporating consumer feedback into package design

• Novel ways to study what package designs express

• Guidance in choosing the best package.

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Developed by Committee: E18
Pages: 84
DOI: 10.1520/STP1316-EB
ISBN-EB: 978-0-8031-5347-9
ISBN-13: 978-0-8031-2038-9