Editor(s): Alejandra M. Munoz
Relating Consumer, Descriptive, and Laboratory Data to Better Understand Consumer Responses (Manual 30) addresses one of the most important topics in the area of consumer testing: how to better understand consumer responses.
Eight chapters cover techniques used to interpret and further understand consumer responses through their relationship with other data, as well as the application of these techniques to practical industrial situations.
Readers will gain an understanding of the benefits, requirements and applications of this methodology; knowledge of the techniques used in the approach; and the required information and examples to be able to apply these techniques.
For sensory, product development and marketing/market research professionals who are involved in the interpretation of consumer data or in product formulation/reformulation work based on consumer responses.
D Irving, J Chinn, JE Herskovic, CC King, J Stouffer
DR Peryam, AM Muñoz
R Popper, H Heymann, F Rossi
S King, J Heylmun