MANUAL Published: 24 March 2020

Chapter 3 | Scaling


Scaling methods are based on the respondent giving a value that indicates the type or intensity of a response. A dimension of evaluation must be specified. That dimension might be a product characteristic or attribute, such as sweetness or glossiness, a hedonic characteristic such as liking, an attitudinal or emotional characteristic such as intent to purchase or happiness, or many other aspects.

Author Information

Chambers, Edgar
Center for Sensory Analysis and Consumer Behavior, Kansas State University, Manhattan, KS, US
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Developed by Committee: E18
Pages: 51–70
DOI: 10.1520/MNL2620170036
ISBN-EB: 978-0-8031-7121-3
ISBN-13: 978-0-8031-7120-6