MANUAL Published: 24 March 2020
MNL2620170036

Chapter 3 | Scaling

Source

Scaling methods are based on the respondent giving a value that indicates the type or intensity of a response. A dimension of evaluation must be specified. That dimension might be a product characteristic or attribute, such as sweetness or glossiness, a hedonic characteristic such as liking, an attitudinal or emotional characteristic such as intent to purchase or happiness, or many other aspects.

Author Information

Chambers, Edgar
Center for Sensory Analysis and Consumer Behavior, Kansas State University, Manhattan, KS, US
Price: $25.00
Contact Sales
Related
Reprints and Permissions
Reprints and copyright permissions can be requested through the
Copyright Clearance Center
Details
Developed by Committee: E18
Pages: 51–70
DOI: 10.1520/MNL2620170036
ISBN-EB: 978-0-8031-7121-3
ISBN-13: 978-0-8031-7120-6