MANUAL Published: 01 January 2009
MNL11507M

Appendix Z: Ideal Scaling

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In place of attempting to gauge attribute intensity and acceptability in one scale, ideal point modeling involves separating out the hedonic component of the response from the intensity evaluation. The “Ideal” product ratings are compared to the actual ratings. Attribute liking can be used to supplement findings from this technique.

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Goldman, Anne
Applied Consumer & Clinical Evaluations, Mississauga, ON
Mazur, Jagoda
Applied Consumer & Clinical Evaluations, Mississauga, ON
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Developed by Committee: E18
Pages: 106–109
DOI: 10.1520/MNL11507M
ISBN-EB: 978-0-8031-6739-1
ISBN-13: 978-0-8031-7010-0