Journal Published Online: 08 February 2016
Volume 44, Issue 5

Hybrid e-Book Business Strategy-Evaluation Model Using Fuzzy Multiple Criteria Analysis

CODEN: JTEVAB

Abstract

Evaluation of the e-book business strategy model is a critical problem and it plays a significant role in the success of e-book firm development. On the other hand, selecting the most appropriate e-book business strategy model among a pool of alternatives is a multiple criteria decision-making (MCDM) problem. Therefore, this study proposed a hybrid evaluation model based on the decision-making trial and evaluation laboratory (DEMATEL), fuzzy analytic network process (FANP), and the complex proportional assessment (COPRAS) method to help managers with the evaluation of proper business strategy model in a fuzzy environment, where the fuzziness and uncertainties are handled with linguistic terms parameterized by triangular fuzzy numbers (TFNs). The final results show the capability and effectiveness of the hybrid model.

Author Information

Chang, S.
Dept. of Business Administration, National Taiwan Univ. of Science and Technology, Taipei, TW
Tsai, P.
Dept. of Business Administration, National Taiwan Univ. of Science and Technology, Taipei, TW
Pages: 14
Price: $25.00
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Details
Stock #: JTE20150372
ISSN: 0090-3973
DOI: 10.1520/JTE20150372