Journal Published Online: 10 October 2014
Volume 43, Issue 6

Hybrid Model for Evaluating Services in New Service Development



The successful introduction and acceleration of new service development is important for obtaining a competitive advantage in many countries. However, selecting the right service to be adopted and developed is a challenging task. The aim of this study is to build a service evaluation model to evaluate various nationally available services for new service development based on a hybrid model. First, the interpretive structural modeling method is used to deal with the interrelationships among various criteria and sub-criteria. Then, the analytic network process method is employed to evaluate the weights and find the most appropriate service for development. To demonstrate the validity of the proposed method, Taiwan's service industry is used as an illustrative case. The results show that the model can be applied to decision making regarding the evaluation and selection of an available service for new service development (NSD), which may be helpful for service policy decision makers.

Author Information

Yeh, Ching-Chiang
Dept. of Business Administration, National Taipei University of Business, Taipei City, TW
Pages: 12
Price: $25.00
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Stock #: JTE20140101
ISSN: 0090-3973
DOI: 10.1520/JTE20140101