Journal Published Online: 01 November 1988
Volume 16, Issue 6

Consumer-Friendly Labels

CODEN: JTEVAB

Abstract

We look at what should be on a label to maximize its utility to the consumer. The label is consumer-friendly if it advances the consumer's interests, can be trusted, and can be fully understood by the consumer.

Author Information

Shane, RS
Shane Associates, Wynnewood, PA
Pages: 1
Price: $25.00
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Stock #: JTE11273J
ISSN: 0090-3973
DOI: 10.1520/JTE11273J