Print and Online

    Overview

    ASTM Standardization News (SN) is the all-encompassing magazine for well informed scientific and engineering professionals.

    It is a VALUABLE SOURCE for new and improved technology and voluntary consensus standardization.

    ASTM SN is designed for professional engineers, scientists, and technicians whose expertise is in one of the many engineering and scientific specialties such as research or product development, quality control/ assurance, design engineering or product engineering, manufacturing or production engineering, laboratory/testing, codes and standards.

    The READERS are in industry, government, consulting fields, and academia, and their titles include president, corporate officers, general managers, vice presidents, lab directors, research directors, managers, engineers, scientists, and architects.

    Bimonthly articles address the rapid advancements in technology in areas such as steel, plastics, textiles, petroleum, the environment, construction, chemicals and others, keeping the reader up to date with the standards world.

    2011 Advertising Rates Effective January 2011 Rate Card No. 81

    Size1X3X6X
    Full$3,534$3,124$2,923
    2/3$2,715$2,404$2,248
    1/2$2,098$1,868$1,758
    1/3$1,734$1,551$1,452
    1/4$1,551$1,392$1,299
    Covers
    IFC$4,042$3,697$3,081
    IBC$3,929$3,392$2,865
    OBC$4,279$3,855$3,222
    Color Premium
    1 standard color$500
    1 matched color$600
    4-color process$1,000

    ASTM Standardization News Circulation Statistics

    Average Circulation Statement

    CanadaForeignUSTotal
    Jan/Feb 20151,3184,65922,85528,832
    March/April 20151,2294,44521,11426,788
    May/June 20151,3864,90124,20930,496
    Total3,93314,00568,17886,116
    6 mo. Avg.1,3114,66822,72628,705

    U.S. Circulation Breakdown

    May/June 2015 Issue

    West
    Mountain1,542
    Pacific2,966
    Subtotal4,508
    South
    West South Central2,360
    East South Central2,831
    South Atlantic3,077
    Subtotal8,269
    Northeast
    Middle Atlantic2,836
    New England2,169
    Subtotal5,005
    Midwest
    West North Central1,362
    East North Central5,065
    Subtotal6,427
    US Grand Total24,209

    Mechanical Requirements

    Printed by web offset.
    Trim Size: 8 1/8 x 10 7/8 in.
    Bleed 8 3/8 x 11 1/8 in.
    Keep live matter 3/4 in. from trim.

    Full page 7 X 10 in.

    2/3 page: 4 1/2 X 10 in. vertical

    1/2 page: 3 3/8 X 10 in. vertical

    7 X 4 7/8 in. horizontal

    4 1/2 X 7 3/4 in. island

    1/3 page: 2 1/8 X 10 in. vertical

    4 1/2 X 5 in. island

    1/4 page: 3 3/8 X 4 7/8 in.

    Composition
    No charge for insertion of key numbers, department numbers, or tag lines. Other typesetting, layout, and artwork will be charged at cost plus 10% and must be submitted for estimates through the Advertising Department.

    Electronic Advertisement Submission
    Preferred order of materials: press-ready PDF, or native page layout files InDesign CS3 (Mac), Illustrator CS3 (outlined type) (Mac), (Quark Xpress 6.5 (Mac or PC), Pagemaker 6.5 (Mac). Supporting applications: Photoshop CS3, Acrobat 8.0 also available).

    Image resolution: 300 DPI, line art resolution: 1064 DPI. SN is printed Web offset and all electronic files must adhere to SN Mechanical Requirements and SWOP standards as defined in SRDS.

    Proof: Hard copy proofs must accompany digital files. Analog matchprint proofs or halftone dot digital proofs must accompany color files. If no acceptable matchprint is supplied, color will be run to industry standard density.

    Fonts: Supply all used fonts by embedding them in your PDF or including them with your layout. Postscript Type I fonts required — True Type fonts may need to be substituted.

    Images: Send all supporting images with submission of native files.

    Analog negatives may also be supplied. Negative (133 screen, right reading emulsion down), match print proof, or positive photo-ready mechanical. From these SN will produce an electronic copy and will return one proof for your approval.


    Conditions

    1. Minimum display advertisement — quarter page.
    2. Advertisers and agencies assume full responsibility for advertisements and claims arising therefrom. The society reserves the right to reject any advertisement that in its opinion does not meet the objective of the publication.
    3. No cancellations after closing.
    4. If copy, offset advertising material, or instructions are not received by closing, the publisher reserves the right to print the last advertisement published for the advertiser.

    Closing Dates

    1. Space reservation: 1st of month preceding month of issue.
    2. Preferred material: 1st of month preceding month of issue.
    3. Publication set copy: 25th of second month preceding month of issue.

    Issuance

    1. Frequency: Bimonthly
    2. Issue date: First of the month of issue

    New Literature Review
    Insert your four-color catalog along with a 75-word description of your products or services. Use this section to generate leads, introduce a new product, or reinforce your marketing plan. Cost is $500 per insertion. Non-commissionable.

    Professional Services
    Inserted for one year in 6 issues. Cards are limited to the announcement of laboratories and consulting and
    professional services. Professional Services Cards will also appear in the online edition with links to the advertisers' Web sites. Noncancellable.

    Rates: Single $850 Double $1,250 Triple $1,700

    Add color to your Professional Services Card $250

    Mechanical Requirements
    Professional Card: (including border rule)
    single size: 2 1/8 X 1 1/8 in.
    double size: 2 1/8 X 2 1/8 in.
    triple size: 2 1/8 X 3 1/4 in.

    For more information on Professional Services cards, contact Kelly Winberg
    phone: 215/723-2861
    kwinberg@comcast.net

    Classified Rates
    Positions Open, Positions Wanted, Used Equipment for Sale, Surplus Inventory for Sale. Set solid, no display,
    $6 per line. 50% discount to ASTM members on positions wanted ads. Noncommissionable.

    Camera-ready advertising
    1/4 page or larger, standard display sizes, accepted at regular display rates.

    Preferred Position Rate
    5% of earned rate.

    Bleed: No charge for bleed.

    Inserts: Available.

    Earned Rates
    Determined by number of insertions used within the contract year.

    Short Rates & Rebates
    Advertisers will be short rated if, within a 12-month period from the date of the first insertion, they do not use the amount of space upon which their billings have been based. Advertisers will be rebated if, within 12-month period from the date of first insertion, they have used sufficient space to earn a lower rate.

    Rate Protection
    Advertisers will be protected at contract rates for the duration of their present contract. Thirty-day notice will be given of rate revision.

    Agency Commission
    15% to recognized agencies, except on Professional Cards, typeset classified ads, and special production charges, provided account is paid within 30 days.

    No cash discount.
    The publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher.

    Standardization News Mechanical Requirements

    Rates

    Circulation by Month

    Circulation by Region

    Mechanical Requirements

    Conditions


    ASTM International Advertising Sales Representatives

    Jackie Nolden
    ASTM International
    100 Barr Harbor Drive, Box C700
    West Conshohocken, PA
    19428-2959
    phone: 610/832-9609
    jnolden@astm.org

    U.S.
    Tom Lasch
    LaRich Associates
    512 East Washington St.
    Chagrin Falls, OH 44022
    phone: 440/247-1060
    fax: 440/247-1068
    tlasch@larichadv.com

    Japan
    Katsuhiro Ishii
    Ace Media Service Inc.
    12-6, 4-chome, Nishiiko,
    Adachi-ku
    Tokyo 121-0824, Japan
    phone: 03-5691-3335
    fax: 03-5691-3336
    amskatsu@dream.com

    Europe
    Chris Shaw
    Chris Shaw Media Ltd • 3 Brynlow Drive,
    Middlewich, England. CW10 0PD.
    phone: +44 0 1270 522130
    chris.shaw@
    chrisshawmedia.co.uk