Guilt Free Green Marketing: Guide to Ethical Claims

    About the Webinar

    This 1-hour webinar will provide a detailed look at the rules and decorum one must consider in green marketing.

    First, it will introduce the main concepts and definitions and review statistics relative to green marketing. This will lead into a discussion on the "Seven Sins" of green marketing with examples of each sin. The FTC Green Guides will then be examined in detail via reviewing each section and walking through examples of claims that violate and/or meet the qualifications of the guides. Upon completion of the webinar, the attendee will understand the rules, know what makes a good and bad claim and have a functional comprehension of good green marketing.

    Learning Outcomes
    By the end of this course you will be able to:

    • Comprehend concepts of green-washing and eco-claims
    • Discuss the FTC "Green Guides" via detailed review of good and/or bad claims
    • Review the Seven Sins of Green Washing
    • Discuss what mades a good or bad eco-label

    Course Outline
    1 hour seminar

    Who Should Attend

    • Environmental Professionals
    • Consultants
    • Regulators
    • Lenders
    • Property Owners and Managers
    • Real Estate Professionals
    • Developers
    • Attorneys

    Fee Includes
    PDF of slide presentation

    About the Instructor
    Michael Schmeida, MSc., LEED AP

    Mr. Schmeida has recently joined Oatey, a manufacturer of plumbing supplies in Cleveland, Ohio as the organization's Corporate Manager, stewardship with compliance, code and regulatory oversight across all of Oatey's brands. Before that he was at Tremco's Commercial Sealants and Waterproofing Division for 10 years, beginning as a Technical Service Representative and leaving as the Division's Director, Compliance and Sustainability. He has been a featured speaker and author on nearly three dozen occasions, including as a quarterly contributor to Adhesives and Sealants Industry magazine. Mr. Schmeida has spoken at California DTSC on green chemistry, and has previously taught an introductory sustainability course at his two-time alma mater, The University of Akron. He is Vice-Chair of ASTM E60 on Sustainability, former Chair of the Adhesive and Sealants Council's Regulatory Affairs Committee, and a member of SSPC 189.1 within ASHRAE. He is active within nearly two dozen other organizations and/or committees at various levels.