Symposia / General Information

E18 Sensory Evaluation
Event Name: April 2014 Committee Week
Pre-registration requested to attend this meeting.


A Sensory Quality Workshop will be held Wednesday, April 9, 2014 from 1:00pm-6:00pm. Sponsored by ASTM Committee E18 on Sensory Evaluation, the workshop will be held at the Sheraton Toronto in Toronto, Ontario, Canada in conjunction with the April standards development meetings of the committee.

Sensory quality defines the value of products and consumer experience. Managing sensory quality requires a comprehensive measurement program and a clear connection to the consumer. This workshop will explore the practical application of sensory quality programs and the methods that are used in conducting and maintaining a quality program. The workshop will start with a presentation on Sensory Quality at the LCBO, by Dr. George Soleas, Executive Vice President Liquor Control Board of Ontario (LCBO).

LCBO is an Ontario government enterprise and one of the world's largest buyers and retailers of beverage alcohol. Through more than 630 retail stores and catalogues, it offers nearly 18,000 products annually to consumers and licensed establishments. LCBO's Quality Assurance also conducts 500,000 tests annually on more than 23,000 different products. This testing helps ensure all products sold by LCBO, Ontario winery outlets and beer stores meet regulatory requirements for composition, packaging, labeling and LCBO's high standards for quality and taste.

There will be three breakout groups of 20 people each (max 60) who will rotate through the three workshop activities.

  • Tour of LCBO Sensory Facilities and Quality Assurance Laboratory. A short shuttle bus ride from the Sheraton. Sensory Facilities, Dr. Tony Cullen and Quality Assurance Laboratory, Dr. Stephen Cater LCBO.
  • Discrimination Methods. A hands-on experience using Tetrad and Triangle tests on selected products and comparison of the outcomes led by John Castura.
  • Sensory Quality Methods. A hands on application of DoD (Degree of Difference) and DFC (Difference from Control) led by Lisa Kellen , Kellen Consulting

    Schedule for the groups shall be as follows;
    1:00 to 1:30 – Sensory Quality at the LCBO – Dr. George Soleas
    1:45 – Group A will leave for Tour of LCBO other Groups will be assigned activities in rotation.
    2:45 – Group B will leave for Tour of LCBO – Bus will pick up Group A
    3:45 – Group C will leave for Tour of LCBO – Bus will pick up Group B
    5:00 – Bus will pick up Group C at LCBO
    5:30 – Conclusion followed by – Reception 6:00

    The Non-tour sections will be held at the Sheraton to complement the tour schedule.


Online registration opens approximately 8 weeks before the symposium and closes April 2, 2014. The fees to attend this symposium are listed below.

***Please note due to the limited size of the tours at the LCBO registration for this event will be capped off at 60 attendees on a first come first serve basis.***

Students – A student's fee is waived, provided that he/she is a full-time student and is not employed full time. After registering online, the student must check in at the ASTM Registration Desk on site and present his/her student ID. The waived fee includes admission to the technical sessions only.

All attendees, including presenters and ASTM members, are urged to register online for this event so that space requirements can be accommodated. If you do not register online by the closing date, then you must register upon arrival at the symposium. All attendees must check in at the ASTM registration desk upon arrival at symposium.

A refund of the symposium fee will be honored only if requested at least 7 business days prior to the symposium. To cancel your registration and request a refund, please contact Hannah Sparks at or 610-832-9678.

If you have questions concerning online registration, please contact Hannah Sparks in Symposia Operations at, Tel: 610/832-9677, or ASTM Technical Support at or 1-800-262-1373 (domestic) or 610-832-9578 (international).



On Site

ASTM Member Fee
Non-Member Fee
Presenter Fee
Student Fee


Symposium attendees interested in receiving .35 Continuing Education Units (CEUs) should complete a CEU application form at the adjournment of the symposium, and then submit it to the ASTM staff member on site. A certificate will be sent to the attendee approximately 4 to 6 weeks after the symposium.


Additional information about the workshop is available from Workshop Chairman Chris Findlay, Compusense Inc., Guelph, OH,, 519-836-9993.


All meetings will be held at the Sheraton Centre Toronto, 123 Queen Street West, Toronto, Ontario M5H 2M9. Reservations may be made via our reservation link Reservation at the Sheraton Centre Toronto.

Select your dates and proceed as instructed. Reservations may also be made by telephoning the Sheraton Centre at 1-800-325-3535 (you must mention ASTM in order to receive the group rate).

Group rate will be honored until the ASTM block is full but no later than March 7, 2014. ASTM rates are $165 single/double plus 13% tax. You may be charged a higher rate if reservations are received after the cut-off date, or when the block is full.

IMPORTANT! ASTM Rates are non-commissionable. If you book your reservation through a travel agent they must ask for a non-commissioned ASTM Group Rate. ASTM cannot adjust your higher rate if commissions were paid to a travel agency.

ADVANCE DEPOSIT: The Sheraton Centre requires a credit card to guarantee your reservation.

CONFIRMATION NOTICES: A confirmation number is provided to you electronically once your reservation has been submitted.

CANCELLATION/CHANGE POLICY: At the Sheraton Centre, notice of cancellation must be received 24 hours prior to arrival date.

Check the ASTM website for updates on overflow hotel room availability.

INTERNET: The Sheraton Centre has high speed internet access in guest rooms at $14.95 per day. The hotel offers free wireless internet service in the hotel lobby.


The Sheraton Centre is located approximately 17 miles from the Pearson International Airport. The hotel's phone number is 416-361-1000 and the general fax number is 416-947-4854. The website for the hotel is Sheraton Centre Toronto Information.

For information on the city of Toronto, visit the Toronto Convention and Visitors Bureau website at: Toronto Convention and Visitors Bureau.

AIRPORT SHUTTLE SERVICE: Airport Express Shuttle is available at the baggage claim terminal. The shuttle runs every 30 minutes at a cost of $23.95 one way and $40.00 round trip. Taxis cost approximately $58.

PARKING: Valet parking is $48.00 per night and self parking is $15.00 (day rate at city hall).


Meeting schedules of Committee E18 are posted on the ASTM web site at or contact the ASTM staff manager, Scott Orthey at or tel: 610-832-9730.


Committee E18 invites you to attend their future standards development meetings. There is no fee to attend these meetings, and membership in ASTM International is not required. For more information, visit the web listed immediately above, and click "Future Meetings".