E18 Sensory Evaluation
    Title: Seminar on "Myth Busting: Disputed Issues in Sensory Evaluation"
    Dates: Wednesday April 18 2012
    Location: Sheraton Phoenix Downtown Hotel; Phoenix, AZ
    Event Name: April 2012 Committee Week

    About The Event
    Registration Information
    Continuing Education Units
    Technical Chair Contact Information
    Hotel Information
    Transportation and Directions
    Standards Development Meetings
    Future Meeting Dates


    A Seminar and Webinar on "Myth Busting: Disputed Issues in Sensory Evaluation" will be held on Wednesday, April 18, 2012. Sponsored by ASTM Committee E18 on Sensory Evaluation, the seminar will be held at the Sheraton Downtown Hotel in Phoenix, AZ, in conjunction with the April 17-19 standards development meetings of the Committee.

    Solicitation of Presentations
    Spring 2012 Topic is: To Test or Not to Test: Can Consumers Age 65+ Provide Reliable and Relevant Product Guidance?

    The seminar will be split into two sections: Analytical Sensory Testing and Affective Testing. Abstracts covering results of discrimination testing and descriptive analysis with subjects over the age of 65 (should be compared versus a younger population) as well as quantitative and/or qualitative research with the aging population should be submitted.

    Each abstract will be reviewed by the seminar committee and the top four or five will selected.

    Interested participants must submit their abstract by February 10, 2012 by email to Seminar Co-Chair Donya Germain at ACCE, Mississauga, ON, Email:, Tel: 905-363-1764.

    The language of the symposium will be English.


    Online registration opens approximately 8 weeks before the workshop and closes April 11, 2012. The fees to attend this workshop are listed below.

    E18 Seminar on"Myth Busting: Disputed Issues in Sensory Evaluation" will also be available through Webinar. The fees to attend are listed below. The login information will be sent to you by April 12, 2012. If you would like to attend the seminar on Myth Busting, whether on site or virtually, please pay the fee by registering for the E18 meeting in My ASTM under Meetings & Symposia.

    Students – A student's fee is waived, provided that he/she is a full-time student and is not employed full time. After registering online, the student must check in at the ASTM Registration Desk on site and present his/her student ID.

    All attendees, including presenters and ASTM members, are urged to register online for this event so that space requirements can be accommodated. If you do not register online by the closing date, then you must register upon arrival at the workshop. All attendees must check in at the ASTM registration desk upon arrival at workshop.

    A refund of the workshop fee will be honored only if requested at least 7 business days prior to the workshop. To cancel your registration and request a refund, please contact Hannah Sparks at or 610-832-9678.

    If you have questions concerning online registration, please contact Hannah Sparks in Symposia Operations at, Tel: 610-832-9677, or ASTM Technical Support at or 1-800-262-1373 (domestic) or 610-832-9578 (international).



    On Site

    ASTM Member Fee
    Non-Member Fee
    Presenter Fee
    Student Fee
    Webinar Fee


    Workshop attendees interested in receiving .04 Continuing Education Units (CEUs) should complete a CEU application form at the adjournment of the workshop, and then submit it to the ASTM staff member on site. A certificate will be sent to the attendee approximately 4 to 6 weeks after the workshop.


    Additional information about the seminar is available from Co-Chairs Donya Germain, ACCE, Mississauga, ON, E-mail:, tel: 905-828-0493 and Lisa Beck, Insight Factory LLC, Houston, TX, E-mail, tel: 908-246-8277.


    All meetings will be held at the Sheraton Phoenix Downtown Hotel, 340 N. 3rd St., Phoenix, AZ 85004. Reservations may be made by telephoning the hotel at 866-837-4213. To make your hotel reservation on-line, visit Reservation at the Sheraton Phoenix Downtown Hotel. Select your dates and proceed as instructed. If you need assistance with your hotel reservation call the hotel directly at 602-262-2500.

    Group rate will be honored until the ASTM block is full but no later than March 14, 2012. ASTM rates are $160 single/double plus 13.7% tax (you must mention ASTM in order to receive a group rate). You may be charged a higher rate if reservations are received after the cut-off date, or when the block is full.

    U.S. GOVERNMENT RATES: The Sheraton Phoenix Downtown Hotel has a limited number of rooms at the government per diem rate of $128.

    IMPORTANT! ASTM Rates are non-commissionable. If you book your reservation through a travel agent they must ask for a non-commissioned ASTM Group Rate. ASTM cannot adjust your higher rate if commissions were paid to a travel agency.

    ADVANCE DEPOSIT: Sheraton Phoenix Downtown Hotel requires a credit card to guarantee your reservation.

    CONFIRMATION NOTICES: The Sheraton Phoenix Downtown Hotel Reservation Center will provide you with a confirmation number.

    CANCELLATION/CHANGE POLICY: At the Sheraton Phoenix Downtown Hotel, notice of cancellation must be received 24 hours prior to arrival date.

    Check the ASTM website for updates on overflow hotel room availability.

    INTERNET: The Sheraton Phoenix Downtown Hotel has wired and wireless high speed internet access in guest rooms at $12.95 per day.


    The hotel is located approximately 5 miles/10 minutes from the Phoenix Sky Harbor International Airport. The hotel's phone number is 602-262-2500 and the general fax number is 602-262-2501. The web site for the hotel is Sheraton Phoenix Downtown Hotel Information

    For information on the city of Phoenix, visit the Phoenix Convention and Visitors Bureau Website at: Phoenix Convention and Visitors Bureau

    AIRPORT SHUTTLE SERVICE: Arizona Airport Express is available at the baggage claim terminal. The phone number for the shuttle service is 602-788-333. The cost is $20 for one person and $3.00 additional per person one way. Taxis cost approximately $30.

    PARKING: Overnight parking is available at $25 for valet and $17 self parking with in and out privileges.


    Meeting schedules of Committee E18 are posted on the ASTM web site at or contact the ASTM staff manager, Scott Orthey at or tel: 610-832-9730.


    Committee E18 invites you to attend their future standards development meetings. There is no fee to attend these meetings, and membership in ASTM International is not required. For more information, visit the web page listed immediately above, and click on "Future Meetings".

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