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2001 Rates
READERS:

ASTM membership is made up of more than 34,000 professionals and experts in many diverse technical and scientific fields. These are the readers of ASTM STANDARDIZATION NEWS, serving individuals in laboratory testing, quality control/assurance, research and development, design engineering/product engineering, manufacturing/production engineering, and education.

These readers are in industry, government, consulting fields, and academia, and their titles include:

    president
    corporate officers
    general managers
    vice presidents
    lab directors
    research directors
    managers
    engineers
    scientists
    architects

CONTACT:

ASTM Advertising Sales Manager
Ellen J. McGlinchey
ASTM, 100 Barr Harbor Drive,
PO Box C700
West Conshohocken, PA 19428-2959
Telephone: (610) 832-9611
FAX: (610) 832-9635

U.S.A. Representative
Tom Lasch:
LaRich Associates
512 East Washington Street,
Chagrin Falls, OH 44022
Telephone: (440) 247-1060
FAX: (440) 247-1068

Japanese Representative
Akio Saijo
Ace Media Service, Inc.
Izumi Height Kayabacho 1002
2-2-1, Shinkawa, Chuo-ku
Tokyo 104 Japan
Telephone: (33) 3555-0106
FAX: (33) 3555-0104

Shipping Instructions
Contracts, space orders, advertising material, correspondence should be addressed to: Advertising Sales Manager,
ASTM,
100 Barr Harbor Drive,
PO Box C700
West Conshohocken, PA 19428-2959

2001 Editorial Calendar

APRIL
—The Environment
ASTM's and the U.S. EPA cooperation to ensure environmental health.

New Literature Review

Closing 1 March 2001

MAY
—Construction
Standardization of building components and construction materials.

Closing 2 April 2001

JUNE
—Standards Strategies
Private industry discusses their standarsd development strategies.

—ASTM Annual Report

New Literature Review

Closing 1 May 2001

JULY
—Miscellaneous Standards Articles

Closing 1 June 2001

AUGUST
—ASTM Initiatives
New products, services, and standards development initiatives.

New Literature Review

Closing 2 July 2001

SEPTEMBER
—Members' Issue
Why be involved in ASTM/Member resources.

Closing 1 August 2001

OCTOBER
—Test Methods
What they are, why they are reliable and used frequently. Proficiency testing, quality assessment marketing.

New Literature Review

Closing 31 August 2001

NOVEMBER
—Miscellaneous Standard Articles

Closing 1 October 2001

DECEMBER
—Standards and Competitiveness
Industry speaks out about the value of standardization programs to their overall competitiveness

New Literature Review

Closing 1 November 2001

Display
Rates
1x 3x 6x 12x
full pg.
$ 3,431
$ 3,033
$ 2,838
$ 2,664
2/3 pg.
2,636
2,334
2,183
2,048
1/2 pg.
2,037
1,813
1,707
1,601
1/3 pg.
1,683
1,506
1,409
1,318
1/4 pg.
1,506
1,352
1,261
1,204
Covers 1x 6x 12x
2nd Cover
$ 3,924
$ 3,589
$ 2,991
3rd Cover
3,814
3,293
2,782
4th Cover
4,154
3,743
3,128
Color Premium
1 Standard Color:
$ 500
1 Matched Color:
600
4-Color Process:
1,000
New Literature Review
Insert your four-color catalog along with a
75-word description of your products or services. Use this section to generate leads, introduce a new product, or reinforce your marketing plan. Cost is $500 per insertion. Non-commissionable.

Professional Services
Inserted in 12 consecutive issues. Cards are limited to the announcement of laboratories and consulting and professional services. Noncancellable.

    Rates
    Single $850
    Double $1,250
    Triple $1,700

    Mechanical Requirements
    Professional Card:
    (including border rule)
    (single size)
    2 1/8 X 1 1/8 in.
    (double size)
    2 1/8 X 2 1/8 in.
    (triple size)
    2 1/8 X 3 1/4 in.

Preferred Position Rate
15% of earned rate.

Bleed
No charge for bleed.

Inserts
Available.

Earned Rates
Determined by number of insertions used within the contract year.

Short Rates & Rebates
Advertisers will be short rated if, within a 12-month period from the date of the first insertion, they do not use the amount of space upon which their billings have been based. Advertisers will be rebated if, within 12-month period from the date of first insertion, they have used sufficient space to earn a lower rate.

Rate Protection
Advertisers will be protected at contract rates for the duration of their present contract. Thirty-day notice will be given of rate revision.

Agency Commission
15% to recognized agencies, except on Professional Cards, typeset classified ads, and special production charges, provided account is paid within 30 days.

No cash discount.

The publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher.

Mechanical requirements
Printed by web offset
Trim Size: 8 1/8 by 10 7/8 in.
Bleed Negatives 8 3/8 by 11 1/8 in.
Keep live matter 3/4 in. from each outside dimension.

1 page
7 X 10 in.

2/3 page
4 1/2 X 10 in.

1/2 page
3 3/8 X 10 in.
7 X 4 7/8 in.
4 1/2 X 7 3/4 in.

1/3 page
2 1/8 X 10 in.
4 1/2 X 5 in.

1/4 page
3 3/8 X 4 7/8 in.

Composition
No charge for insertion of key numbers, department numbers, or tag lines. Other typesetting, layout, and artwork will be charged at cost plus 10% and must be submitted for estimates through the Advertising Department.

Electronic Advertisement Submission
Preferred order of materials, press-ready PDF, Adobe Illustrator EPS with outlined type. We can also accept native page layout files (Quark Xpress 4.0 (Mac or PC), Pagemaker 6.5 (Mac), Illustrator 8.0 (Mac). Supporting applications: Photoshop 5.5, Acrobat 4.0 also available).

Image resolution: 300 DPI, line art resolution: 1064 DPI. SN is printed Web offset and all electronic files must adhere to SN Mechanical Requirements and SWOP standards as defined in SRDS.

Proof: Hard copy proofs must accompany digital files. Matchprint proofs must accompany color files.

If no acceptabe matchprint is supplied, color will be run to industry standard density.

Fonts: Supply all used fonts by embedding them in your PDF or including them with your layout. Postscript Type I fonts preferred --True Type fonts may need to be substituted.

Images: Send all supporting images with submission of native files.

Anolog negatives may also be supplied. negative (133 screen, right reading emulsion down), match print, positive photo-ready mechanical. From these SN will produce an electronic copy and will return two proofs, one for your approval, and one for your retention.

Conditions
a. Minimum display advertisement—quarter page.
b. Advertisers and agencies assume full responsibility for advertisements and claims arising therefrom. The society reserves the right to reject any advertisement that in its opinion does not meet the objective of the publication.
c. No cancellations after closing.
d. If copy, offset advertising material, or instructions are not received by closing, the publisher reserves the right to print the last advertisement published for the advertiser.

Closing Dates
a. Space reservation: 1st of month preceding month of issue.
b. Preferred material: 1st of month preceding month of issue.
c. Publication set copy: 25th of second month preceding month of issue.

Issuance
a. Frequency: Monthly
b: Issue date: First of each month

Composition:
No charge for typesetting.
Layout and artwork will
be charged at cost plus 10%.

Closing Dates
a. Preferred Material:
1st of month preceding month
of issue.
b. Publication Set Copy:
25th of second month preceding month of issue.

Classified Rates
Positions Open, Positions Wanted, Used Equipment for Sale, Surplus Inventory for Sale, set solid, no display, per line: $ 6

    50% discount to ASTM members on positions wanted ads.

    Box number, for positions
    wanted only, extra: $10

    Noncommissionable.

    Camera-ready advertising 1/4 page or larger, standard display sizes, accepted at regular display rates.