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    Using In-Market Products to Generate Target Sensory Profiles in Early Stage Development

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    This paper shows how product developers can use in-market products as landmarks for product development. The approach develops a matrix of products by attributes. These attributes comprise sensory, liking, and image dimensions. The investigator reduces the sensory attributes to a limited set of orthogonal variables by factor analysis and relates every attribute to a quadratic function of these factors. The set of equations constitutes a “category model.” The investigator then optimizes the factors within explicit constraints (for example, the range of factors spanned by original products) and within implicit constraints (for example, that a sensory, liking, or image attribute should lie within a certain range). The combination of factors corresponding to the optimum yields a corresponding sensory profile via the category model. Finally, the matrix of products X attributes shows which products provide the requisite sensory levels uncovered by the optimization. These products constitute “sensory landmarks,” on an attribute-by-attribute basis.


    optimization, sensory landmarks, factor scores, factor analysis, eigenvalues, product testing, constrained optimization, product landmarks, response surface methods (contrast to)

    Author Information:

    Moskowitz, HR
    Moskowitz/Jacobs, Inc., Valhalla, NY

    Jacobs, BE
    Moskowitz/Jacobs, Inc., Valhalla, NY

    Committee/Subcommittee: E18.08

    DOI: 10.1520/STP19494S