You are being redirected because this document is part of your ASTM Compass® subscription.
    This document is part of your ASTM Compass® subscription.

    MNL63

    Just About Right (JAR) Scales: Design, Usage, Benefits, and Risks

    Recipient of the 2013 Charles B. Dudley Award

    Rothman Lori, Parker Merry
    Published: 2009


      Format Pages Price  
    PDF (11M) $55   ADD TO CART
    Hardcopy (shipping and handling) $55   ADD TO CART
    Hardcopy + PDF Bundle - Save 25%
    (shipping and handling)
    $82.50   ADD TO CART


    Cite this document

    X Add email address send
    X
      .RIS For RefWorks, EndNote, ProCite, Reference Manager, Zoteo, and many others.   .DOCX For Microsoft Word


    This new ASTM manual is a comprehensive guide on the use of JAR scales in consumer testing, including their application, construction, analysis, and interpretation. It also identifies the risks associated with the use of JAR scales and ways to reduce those risks.

    JAR scales measure levels of a product's attribute relative to a respondent's theoretical ideal level. These scales have an anchored midpoint of "just-about-right" or "just right", and endpoints anchored to represent intensity levels of the attributes that are higher and lower than ideal.

    Manual 63 also includes numerous case studies for the analysis of JAR scale data and alternatives to JAR scales.

    This is a "must have" reference for professionals who use JAR scales when conducting consumer research.


    Table of Contents


    Committee: E18

    DOI: 10.1520/MNL63-EB

    ISBN-EB: 978-0-8031-6739-1

    ISBN-PRINT: 978-0-8031-7010-0


    0-8031-7010-6
    978-0-8031-7010-0
    MNL63-EB

    MNL 63