Published: Jan 2009
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The objective of a designed experiment is to determine the optimal level of a variable or combination of variables within the experimental range tested. Designed experiments obviate the need for JAR scales because there is a direct link between the experimental variables and consumer response. Experimental variables are generally product ingredients or components.
Parker, Merry Jo
Food Perspectives, Plymouth, MN
Carr, B. Thomas
1215 Washington Ave., Carr Consulting, Wilmette, IL