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    MNL30

    Chapter 7-Relationships Between Consumer Acceptance and Consumer/Market Factors

    Published: Feb 1997


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    Abstract

    Sensory consumer tests are usually designed to study the effect of product variables/factors, such as ingredients or processing changes, on consumer acceptance. Conclusions and recommendations are based on the effect of product factors on consumer acceptance. For example, the consumer response may have changed as a result of an ingredient change. If the product is to remain the same, further work on ingredient substitution is recommended based on these results.


    Author Information:

    King, S
    Senior sensory analyst, McCormick & Company, Inc., Hunt Valley, MD

    Heylmun, J
    Director, Nabisco, Inc., East Hanover, NJ


    Committee/Subcommittee: E18.08

    DOI: 10.1520/MNL10680M