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    MNL30

    Chapter 2-Requirements and Special Considerations for Consumer Data Relationships

    Published: Feb 1997


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    Abstract

    When establishing consumer data relationships, there are many requirements relating to the data sets being compared. These requirements pertain to the following areas: 1. The samples to be evaluated. 2. The sensory methodology to be used. 3. The physical/chemical methodology to be used. 4. The data-handling procedures. 5. The statistical requirements of the experiment.


    Author Information:

    Irving, D
    Research associate, Clorox Services Company, Clorox Technical Center, Pleasanton, CA

    Chinn, J
    Senior scientist, Clorox Services Company, Clorox Technical Center, Pleasanton, CA

    Herskovic, JE
    Director, Joseph E. Seagram & Sons, Inc., White Plains, NY

    King, CC
    Associate professor, Texas Woman's University, Denton, TX

    Stouffer, J
    Senior research scientist, Procter & Gamble Co., Mason, Ohio


    Committee/Subcommittee: E18.08

    DOI: 10.1520/MNL10675M