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    MNL30

    Chapter 1-Importance, Types, and Applications of Consumer Data Relationships

    Published: Feb 1997


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    Abstract

    Consumer research is one of the key activities of consumer products companies. Through this type of testing, companies determine consumer acceptance, preference, and opinions on the products tested. This is, ultimately, the most important type of information companies use to make product decisions, such as the development and marketing of new products, the reformulation of existing products, the acceptance of alternate suppliers and processes, the establishment of quality control specifications, etc.


    Author Information:

    Muñoz, AM
    Technical Director, Spectrum, Inc., Chatham, NJ


    Committee/Subcommittee: E18.08

    DOI: 10.1520/MNL10674M