Published: Sep 1996
| ||Format||Pages||Price|| |
|PDF (288K)||6||$25||  ADD TO CART|
Affective testing is used to determine preference, liking, or attitudes about products and other materials. Its use in research situations often is limited to providing guidance and direction to developers and researchers. The scope of this manual does not include large scale marketing research tests used for making final decisions about product sales, marketing, and positioning although many of the same techniques are used.