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    Chapter 1: Message Strategy

    Published: Jan 2005

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    There are many situations that lead to an oral presentation, but once you commit to making a presentation, the first step that you need to take is to develop your presentation strategy. The presentation situation sometimes can serve as the foundation of your presentation strategy. For example, if you were asked by your supervisor to give a talk to the department on the proper use of material safety data sheets, you immediately know the objective (proper use of these sheets by department members), and you know the audience. All talks start with the five “Ws”: what, who, why, where, when. The “what” is safety data sheets; the “who” is the department; the “why” is because the boss asked you; and the “where” and “when” can be arranged.

    Committee/Subcommittee: D02.08

    DOI: 10.1520/MNL10512M