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    Volume 46, Issue 2 (March 2018)

    A Sustainability Strategy Assessment Framework Model for Medical Tourism Supply Chain in Asia

    (Received 16 August 2016; accepted 3 January 2017)

    Published Online: 2017

    CODEN: JTEVAB

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    Abstract

    This study developed a sustainability policy evaluation for medical tourism supply chain (MTSC) that is validated using the Delphi method and the analytical network process (ANP). This study assessed the criteria through expert survey method by five experts from the government, the academe, and the industry. Results showed that the financial perspective is the heaviest among the criteria, indicating unanimous agreement of the experts and scholars that a healthy financial situation is necessary to integrate the MTSC. This study can provide criteria and correct the overall performance for MTSC entrepreneurs and scholars. Lastly, the conclusion provided MTSC-related insights and suggestions.

    Author Information:

    Chung, K.-C.
    National Penghu University of Science and Technology, Department of Marketing and Logistics Management, Magong City, Penghu County 880

    Chang, L.-C.
    Taiwan Hospitality & Tourism University, Department of Hotel Management, Shoufeng Township, Hualien County 974


    Stock #: JTE20160424

    ISSN:0090-3973

    DOI: 10.1520/JTE20160424

    Author
    Title A Sustainability Strategy Assessment Framework Model for Medical Tourism Supply Chain in Asia
    Symposium ,
    Committee E60