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Volume 46, Issue 2 (March 2018)
A Sustainability Strategy Assessment Framework Model for Medical Tourism Supply Chain in Asia
(Received 16 August 2016; accepted 3 January 2017)
Published Online: 2017
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This study developed a sustainability policy evaluation for medical tourism supply chain (MTSC) that is validated using the Delphi method and the analytical network process (ANP). This study assessed the criteria through expert survey method by five experts from the government, the academe, and the industry. Results showed that the financial perspective is the heaviest among the criteria, indicating unanimous agreement of the experts and scholars that a healthy financial situation is necessary to integrate the MTSC. This study can provide criteria and correct the overall performance for MTSC entrepreneurs and scholars. Lastly, the conclusion provided MTSC-related insights and suggestions.
National Penghu University of Science and Technology, Department of Marketing and Logistics Management, Magong City, Penghu County 880
Taiwan Hospitality & Tourism University, Department of Hotel Management, Shoufeng Township, Hualien County 974
Stock #: JTE20160424
Title A Sustainability Strategy Assessment Framework Model for Medical Tourism Supply Chain in Asia