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    Volume 45, Issue 2 (March 2017)

    Evaluating the Competitive Strategy of Tablet PC Industry by Using Fuzzy Group Decision Making Techniques

    (Received 29 August 2015; accepted 25 January 2016)

    Published Online: 2016

    CODEN: JTEVAB

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    Abstract

    This study mainly evaluated the competitive strategy of the tablet PC industry based on the benefits, opportunity, costs, and risks (BOCR) conceptual framework. We first adopted DEMATEL (decision-making trial and evaluation laboratory) to address the relationships among the variables and then used the fuzzy group decision making techniques (FGDMT) tools (fuzzy analytic hierarchy/network process (FAHP/FANP) and the VlseKriterijumska Optimizacija I Kompromisno (VIKOR) method) to construct the tablet PC evaluation competitive strategy model under a fuzzy environment. The empirical results revealed that a firm's revenue growth, capacity for profitability, product design, and product function are highly important evaluation indices. This indicated that tablet PC companies should channel more efforts into their product innovation for creating revenue growth and maintaining customer loyalty. Finally, based on the findings, managerial and policy recommendations were provided to enable more effective strategic decision making for tablet PC industry.


    Author Information:

    Chang, S.-C.
    Department of Business Administration, National Taiwan Univ. of Science and Technology, Taipei,

    Tsai, P.-H.
    Department of Business Administration, National Taiwan Univ. of Science and Technology, Taipei,


    Stock #: JTE20150373

    ISSN:0090-3973

    DOI: 10.1520/JTE20150373

    Author
    Title Evaluating the Competitive Strategy of Tablet PC Industry by Using Fuzzy Group Decision Making Techniques
    Symposium ,
    Committee F42