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    Volume 44, Issue 5 (September 2016)

    Special Issue Paper

    Hybrid e-Book Business Strategy-Evaluation Model Using Fuzzy Multiple Criteria Analysis

    (Received 29 August 2015; accepted 6 January 2016)

    Published Online: 2016

    CODEN: JTEVAB

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    Abstract

    Evaluation of the e-book business strategy model is a critical problem and it plays a significant role in the success of e-book firm development. On the other hand, selecting the most appropriate e-book business strategy model among a pool of alternatives is a multiple criteria decision-making (MCDM) problem. Therefore, this study proposed a hybrid evaluation model based on the decision-making trial and evaluation laboratory (DEMATEL), fuzzy analytic network process (FANP), and the complex proportional assessment (COPRAS) method to help managers with the evaluation of proper business strategy model in a fuzzy environment, where the fuzziness and uncertainties are handled with linguistic terms parameterized by triangular fuzzy numbers (TFNs). The final results show the capability and effectiveness of the hybrid model.


    Author Information:

    Chang, S. -C.
    Dept. of Business Administration, National Taiwan Univ. of Science and Technology, Taipei,

    Tsai, P. -H.
    Dept. of Business Administration, National Taiwan Univ. of Science and Technology, Taipei,


    Stock #: JTE20150372

    ISSN:0090-3973

    DOI: 10.1520/JTE20150372

    Author
    Title Hybrid e-Book Business Strategy-Evaluation Model Using Fuzzy Multiple Criteria Analysis
    Symposium ,
    Committee F42