Franceen Gonzales is executive vice president, business development, Americas, at WhiteWater West Industries Ltd. In this role, she oversees business development in Latin America, North America and the Caribbean for the original waterpark and attractions company.
A member of ASTM since 2001, Gonzales is vice chairman of Committee F24 on Amusement Rides and Devices and is a past chairman of Subcommittee F24.70 on Water-Related Amusement Rides and Devices. She also serves on Committees D22 on Air Quality and F15 on Consumer Products.
Gonzales has more than 25 years of experience in waterpark operations, safety and risk management. She joined WhiteWater West in 2013 and prior to that served as vice president of risk management and waterparks at Great Wolf Resorts, where she oversaw safety and risk management as well as waterpark operations and maintenance for the company’s 12 indoor/outdoor waterpark resorts in North America. She has also held top management roles at Six Flags Great Adventure, Golfland Entertainment Centers Inc., Waterworld Safari and Wet ’N’ Wild Waterworld.
Gonzales holds a bachelor’s degree in biological sciences from Stanford University.