Eastern University

James Olshefsky, director, external relations, ASTM International, recently visited Eastern University near Philadelphia, Pennsylvania. While at Eastern, Olshefsky spoke to an international business class about how standards impact the international business environment and can add measurable value and support to the sound execution of corporate strategies related to international trade. Topics discussed included the World Trade Organization's Technical Barriers to Trade Agreement and ASTM's multiple path approach to international standardization.

"The presentation to our undergraduate International Business class at Eastern University made our business students aware of a realm that has traditionally been a part of the engineering and science disciplines," said instructor Phillip Thomas, who hosted the Eastern visit. "The presentation introduced students not only to the mission and activities of ASTM International, but also to the necessity of international standards for trade. I would heartily recommend that ASTM continue to build this awareness among undergraduate business students in the US and worldwide".

Phillip Thomas and students at Eastern University engage in discussion about how standards affect international business.