Advertising Information
ASTM membership is made up of more than 34,000 professionals and experts in many diverse technical and scientific fields. These are the readers of ASTM STANDARDIZATION NEWS, serving individuals in laboratory testing, quality control/assurance, research and development, design engineering/product engineering, manufacturing/production engineering, and education.
These readers are in industry, government, consulting fields, and academia, and their titles include:
president
corporate officers
general managers
vice presidents
lab directors
research directors
managers
engineers
scientists
architects
CONTACT:
ASTM Advertising Sales Manager
Ellen J. McGlinchey
ASTM, 100 Barr Harbor Drive,
PO Box C700
West Conshohocken, PA 19428-2959
Telephone: (610) 832-9611
FAX: (610) 832-9635
U.S.A. Representative
Tom Lasch:
LaRich Associates
512 East Washington Street,
Chagrin Falls, OH 44022
Telephone: (440) 247-1060
FAX: (440) 247-1068
Japanese Representative
Akio Saijo
Ace Media Service, Inc.
Izumi Height Kayabacho 1002
2-2-1, Shinkawa, Chuo-ku
Tokyo 104 Japan
Telephone: (33) 3555-0106
FAX: (33) 3555-0104
Shipping Instructions
Contracts, space orders, advertising material, correspondence
should be addressed to: Advertising Sales Manager,
ASTM,
100 Barr Harbor Drive,
PO Box C700
West Conshohocken, PA 19428-2959
2000 Editorial Calendar
OCTOBER The Laboratory Today
Covers laboratory automation, the role of laboratories in certifying products, the reliability of lab data.
New Literature Review
Closing 1 September 2000
NOVEMBER Miscellaneous Standards Articles
Closing 2 October 2000
DECEMBER Standards and Trade
International trade--what roles do standards play?
New Literature Review
Closing 1 November 2000
| Display Rates |
1x | 3x | 6x | 12x |
| full pg. |
$ 3,315
|
$ 2,931
|
$ 2,742
|
$ 2,547
|
| 2/3 pg. |
2,547
|
2,255
|
2,109
|
1,979
|
| 1/2 pg. |
1,968
|
1,752
|
1,649
|
1,547
|
| 1/3 pg. |
1,626
|
1,455
|
1,362
|
1,273
|
| 1/4 pg. |
1,455
|
1,306
|
1,218
|
1,163
|
| Covers | 1x | 6x | 12x |
| 2nd Cover |
$ 3,791
|
$ 3,468
|
$ 2,890
|
| 3rd Cover |
3,685
|
3,182
|
2,688
|
| 4th Cover |
4,014
|
3,616
|
3,022
|
| Color Premium | |
| 1 Standard Color: |
$ 500
|
| 1 Matched Color: |
600
|
| 4-Color Process: |
1,000
|
Insert your four-color catalog along with a
75-word description of your products or services. Use this section to generate leads, introduce a new product, or reinforce your marketing plan. Cost is $500 per insertion. Non-commissionable.
Professional Services
Inserted in 12 consecutive issues. Cards are limited to the announcement
of laboratories and consulting and professional services. Noncancellable.
Rates
Single $800
Double $1,200
Triple $1,700
Mechanical Requirements
Professional Card:
(including border rule)
(single size)
2 1/8 X 1 1/8 in.
(double size)
2 1/8 X 2 1/8 in.
(triple size)
2 1/8 X 3 1/4 in.
Preferred Position Rate
15% of earned rate.
Bleed
No charge for bleed.
Inserts
Available.
Earned Rates
Determined by number of insertions used within the contract year.
Short Rates & Rebates
Advertisers will be short rated if, within a 12-month period from
the date of the first insertion, they do not use the amount of
space upon which their billings have been based. Advertisers will
be rebated if, within 12-month period from the date of first insertion,
they have used sufficient space to earn a lower rate.
Rate Protection
Advertisers will be protected at contract rates for the duration
of their present contract. Thirty-day notice will be given of
rate revision.
Agency Commission
15% to recognized agencies, except on Professional Cards, typeset
classified ads, and special production charges, provided account
is paid within 30 days.
No cash discount.
The publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher.
Mechanical requirements
Printed by web offset
Trim Size: 8 1/8 by 10 7/8 in.
Bleed Negatives 8 3/8 by 11 1/8 in.
Keep live matter 3/4 in. from each outside dimension.
1 page
7 X 10 in.
2/3 page
4 1/2 X 10 in.
1/2 page
3 3/8 X 10 in.
7 X 4 7/8 in.
4 1/2 X 7 3/4 in.
1/3 page
2 1/8 X 10 in.
4 1/2 X 5 in.
1/4 page
3 3/8 X 4 7/8 in.
Composition
No charge for insertion of key numbers, department numbers, or
tag lines. Other typesetting, layout, and artwork will be charged
at cost plus 10% and must be submitted for estimates through the
Advertising Department.
Reproduction Requirements
Preferred order of materials, negative (133 screen, right reading
emulsion down), scotch print, positive photo-ready mechanical.
Conditions
a. Minimum display advertisement—quarter page.
b. Advertisers and agencies assume full responsibility for advertisements
and claims arising therefrom. The society reserves the right to
reject any advertisement that in its opinion does not meet the
objective of the publication.
c. No cancellations after closing.
d. If copy, offset advertising material, or instructions are not
received by closing, the publisher reserves the right to print
the last advertisement published for the advertiser.
Closing Dates
a. Space reservation: 1st of month preceding month of issue.
b. Preferred material: 1st of month preceding month of issue.
c. Publication set copy: 25th of second month preceding month
of issue.
Issuance
a. Frequency: Monthly
b: Issue date: First of each month
Composition:
No charge for typesetting.
Layout and artwork will
be charged at cost plus 10%.
Closing Dates
a. Preferred Material:
1st of month preceding month
of issue.
b. Publication Set Copy:
25th of second month preceding month of issue.
Classified Rates
Positions Open, Positions Wanted, Used Equipment for Sale, Surplus
Inventory for Sale, set solid, no display, per line: $ 6
50% discount to ASTM members on positions wanted ads.
Box number, for positions
wanted only, extra: $10
Noncommissionable.
Camera-ready advertising 1/4 page or larger, standard display sizes, accepted at regular display rates.