New Literature Review
Insert your four-color catalog along with a
75-word description of your products or services. Use this section
to generate leads, introduce a new product, or reinforce your
marketing plan. Cost is $500 per insertion. Non-commissionable.
Professional Services
Inserted in 12 consecutive issues. Cards are limited to the announcement
of laboratories and consulting and professional services. Noncancellable.
Rates
Single $800
Double $1,200
Triple $1,700
Mechanical Requirements
Professional Card:
(including border rule)
(single size)
2 1/8 X 1 1/8 in.
(double size)
2 1/8 X 2 1/8 in.
(triple size)
2 1/8 X 3 1/4 in.
Preferred Position Rate
15% of earned rate.
Bleed
No charge for bleed.
Inserts
Available.
Earned Rates
Determined by number of insertions used within the contract year.
Short Rates & Rebates
Advertisers will be short rated if, within a 12-month period from
the date of the first insertion, they do not use the amount of
space upon which their billings have been based. Advertisers will
be rebated if, within 12-month period from the date of first insertion,
they have used sufficient space to earn a lower rate.
Rate Protection
Advertisers will be protected at contract rates for the duration
of their present contract. Thirty-day notice will be given of
rate revision.
Agency Commission
15% to recognized agencies, except on Professional Cards, typeset
classified ads, and special production charges, provided account
is paid within 30 days.
No cash discount.
The publisher reserves the right to hold advertiser and/or its
advertising agency jointly and severally liable for such monies
as are due and payable to the publisher.
Mechanical requirements
Printed by web offset
Trim Size: 8 1/8 by 10 7/8 in.
Bleed Negatives 8 3/8 by 11 1/8 in.
Keep live matter 3/4 in. from each outside dimension.
1 page
7 X 10 in.
2/3 page
4 1/2 X 10 in.
1/2 page
3 3/8 X 10 in.
7 X 4 7/8 in.
4 1/2 X 7 3/4 in.
1/3 page
2 1/8 X 10 in.
4 1/2 X 5 in.
1/4 page
3 3/8 X 4 7/8 in.
Composition
No charge for insertion of key numbers, department numbers, or
tag lines. Other typesetting, layout, and artwork will be charged
at cost plus 10% and must be submitted for estimates through the
Advertising Department.
Reproduction Requirements
Preferred order of materials, negative (133 screen, right reading
emulsion down), scotch print, positive photo-ready mechanical.
Conditions
a. Minimum display advertisementquarter page.
b. Advertisers and agencies assume full responsibility for advertisements
and claims arising therefrom. The society reserves the right to
reject any advertisement that in its opinion does not meet the
objective of the publication.
c. No cancellations after closing.
d. If copy, offset advertising material, or instructions are not
received by closing, the publisher reserves the right to print
the last advertisement published for the advertiser.
Closing Dates
a. Space reservation: 1st of month preceding month of issue.
b. Preferred material: 1st of month preceding month of issue.
c. Publication set copy: 25th of second month preceding month
of issue.
Issuance
a. Frequency: Monthly
b: Issue date: First of each month
Composition:
No charge for typesetting.
Layout and artwork will
be charged at cost plus 10%.
Closing Dates
a. Preferred Material:
1st of month preceding month
of issue.
b. Publication Set Copy:
25th of second month preceding month of issue.
Classified Rates
Positions Open, Positions Wanted, Used Equipment for Sale, Surplus
Inventory for Sale, set solid, no display, per line: $ 6
50% discount to ASTM members on positions wanted ads.
Box number, for positions
wanted only, extra: $10
Noncommissionable.
Camera-ready advertising 1/4 page or larger, standard display
sizes, accepted at regular display rates.
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