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Advertising Information


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full pg.
$ 3,315
$ 2,931
$ 2,742
$ 2,547
2/3 pg.
2,547
2,255
2,109
1,979
1/2 pg.
1,968
1,752
1,649
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1,626
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1,455
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Readers:

ASTM membership is made up of more than 34,000 professionals and experts in many diverse technical and scientific fields. These are the readers of ASTM STANDARDIZATION NEWS, serving individuals in laboratory testing, quality control/assurance, research and development, design engineering/product engineering, manufacturing/production engineering, and education.

These readers are in industry, government, consulting fields, and academia, and their titles include:

    president
    corporate officers

    general managers
    vice presidents
    lab directors
    research directors
    managers
    engineers
    scientists
    architects

Contact:

ASTM Advertising Sales Manager
Ellen J. McGlinchey
ASTM, 100 Barr Harbor Drive,
PO Box C700
West Conshohocken, PA 19428-2959
Telephone: (610) 832-9611
FAX: (610) 832-9635

U.S.A. Representative
Pam Malloy
LaRich Associates
512 East Washington Street,
Chagrin Falls, OH 44022
Telephone: (440) 247-1060
FAX: (440) 247-1068

Japanese Representative
Akio Saijo
Ace Media Service, Inc.
Izumi Height Kayabacho 1002
2-2-1, Shinkawa, Chuo-ku
Tokyo 104 Japan
Telephone: (33) 3555-0106
FAX: (33) 3555-0104

Shipping Instructions
Contracts, space orders, advertising material, correspondence should be addressed to: Advertising Sales Manager,
ASTM,
100 Barr Harbor Drive,
PO Box C700
West Conshohocken, PA 19428-2959

2000 Editorial Calendar

January Marine Corrosion

An interview with the 2000 Chairman of the ASTM Board, Harvey P. Hack, an expert in marine corrosion and standardization for this area. Covers the benefits of ASTM’s standards for corrosion control.

Closing 1 December 1999

February Standards for Intelligent Highways and Highway Infrastructure

Examines the role of ASTM standards for new intelligent highway technology and the general roadway infrastructure.

New Literature Review

Closing 3 January 2000

March “How-To”

Practical advice for technical experts who write standards and for standards users in the use of these standards.

Closing 1 February 2000

April The Value of Consensus

Consensus is a valued aspect of standardization. How does consensus benefits specific industry and service sectors?

New Literature Review

Closing 1 March 2000

May ISO 9000 and 14000

Explains how these quality and management standards affect U.S. industry.

Closing 3 April 2000

June Liability and Standards Development Organizations

A look at today’s legal climate for standards developers.

New Literature Review

Closing 1 May 1999

July Miscellaneous Standards Articles

Closing 1 June 2000

August A Metric America?

A scorecard on the metric issue from U.S. industry and government perspectives. How do ASTM standards address the metric issue?

New Literature Review

Closing 30 June 2000

September Medical Standards

A look at standards for medical devices and anesthetic and respiratory equipment.

Closing 1 August 2000

October The Laboratory Today

Covers laboratory automation, the role of laboratories in certifying products, the reliability of lab data.

New Literature Review

Closing 1 September 2000

November Miscellaneous Standards Articles

Closing 2 October 2000

December Standards and Trade

International trade--what roles do standards play?

New Literature Review

Closing 1 November 2000

Covers 1x 6x 12x
2nd Cover
$ 3,791
$ 3,468
$ 2,890
3rd Cover
3,685
3,182
2,688
4th Cover
4,014
3,616
3,022
Color Premium
1 Standard Color:
$ 500
1 Matched Color:
600
4-Color Process:
1,000
New Literature Review
Insert your four-color catalog along with a
75-word description of your products or services. Use this section to generate leads, introduce a new product, or reinforce your marketing plan. Cost is $500 per insertion. Non-commissionable.

Professional Services
Inserted in 12 consecutive issues. Cards are limited to the announcement of laboratories and consulting and professional services. Noncancellable.

    Rates
    Single $800
    Double $1,200
    Triple $1,700

    Mechanical Requirements
    Professional Card:
    (including border rule)
    (single size)
    2 1/8 X 1 1/8 in.
    (double size)
    2 1/8 X 2 1/8 in.
    (triple size)
    2 1/8 X 3 1/4 in.

Preferred Position Rate
15% of earned rate.

Bleed
No charge for bleed.

Inserts
Available.

Earned Rates
Determined by number of insertions used within the contract year.

Short Rates & Rebates
Advertisers will be short rated if, within a 12-month period from the date of the first insertion, they do not use the amount of space upon which their billings have been based. Advertisers will be rebated if, within 12-month period from the date of first insertion, they have used sufficient space to earn a lower rate.

Rate Protection
Advertisers will be protected at contract rates for the duration of their present contract. Thirty-day notice will be given of rate revision.

Agency Commission
15% to recognized agencies, except on Professional Cards, typeset classified ads, and special production charges, provided account is paid within 30 days.

No cash discount.

The publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher.

Mechanical requirements
Printed by web offset
Trim Size: 8 1/8 by 10 7/8 in.
Bleed Negatives 8 3/8 by 11 1/8 in.
Keep live matter 3/4 in. from each outside dimension.

1 page
7 X 10 in.

2/3 page
4 1/2 X 10 in.

1/2 page
3 3/8 X 10 in.
7 X 4 7/8 in.
4 1/2 X 7 3/4 in.

1/3 page
2 1/8 X 10 in.
4 1/2 X 5 in.

1/4 page
3 3/8 X 4 7/8 in.

Composition
No charge for insertion of key numbers, department numbers, or tag lines. Other typesetting, layout, and artwork will be charged at cost plus 10% and must be submitted for estimates through the Advertising Department.

Reproduction Requirements
Preferred order of materials, negative (133 screen, right reading emulsion down), scotch print, positive photo-ready mechanical.

Conditions
a. Minimum display advertisement—quarter page.
b. Advertisers and agencies assume full responsibility for advertisements and claims arising therefrom. The society reserves the right to reject any advertisement that in its opinion does not meet the objective of the publication.
c. No cancellations after closing.
d. If copy, offset advertising material, or instructions are not received by closing, the publisher reserves the right to print the last advertisement published for the advertiser.

Closing Dates
a. Space reservation: 1st of month preceding month of issue.
b. Preferred material: 1st of month preceding month of issue.
c. Publication set copy: 25th of second month preceding month of issue.

Issuance
a. Frequency: Monthly
b: Issue date: First of each month

Composition:
No charge for typesetting.
Layout and artwork will
be charged at cost plus 10%.

Closing Dates
a. Preferred Material:
1st of month preceding month
of issue.
b. Publication Set Copy:
25th of second month preceding month of issue.

Classified Rates
Positions Open, Positions Wanted, Used Equipment for Sale, Surplus Inventory for Sale, set solid, no display, per line: $ 6

    50% discount to ASTM members on positions wanted ads.

    Box number, for positions
    wanted only, extra: $10

    Noncommissionable.

    Camera-ready advertising 1/4 page or larger, standard display sizes, accepted at regular display rates.