A seminar titled “Measuring Consumer Perception About Products During Extended Use Tests,” will be held on Oct. 18 at the Hyatt-Regency Hotel in Phoenix, Ariz., during the meetings of ASTM Committee E18 on Sensory Evaluation of Materials and Products.

A panel of experts will present its research and experience on the title topic of interest to sensory professionals in companies that produce food, cosmetics, household, and personal care products, as well as sensory testing laboratories and their clients.

Speakers include Michele Foley of Frito-Lay, Inc., Dallas, Texas, Jacqueline Beckley of the U&I Group, Denville, N.J., Hely Tuorila, professor of Food Science at the University of Helsinki, Finland, and Zata Vickers, professor of Food Science at the University of Minnesota, St. Paul, Minn.

Following the presentations, the speakers will address questions from the audience and discuss other issues related to the title topic. Information gathered at the seminar will be used in a research proposal being developed by Committee E18 Research Forum members.

To register, or for more details about Committee E18 meetings in Phoenix, contact manager Jim Olshefsky (610/832-9714). For additional technical information relating to the seminar, contact Ruth Hollender (e-mail senders—place “Forum” in subject line of e-mails), Director of Sensory Lab, Food Science Faculty, Pennsylvania State University, 120C Borland Laboratory, University Park, PA 16802 (814/863-2971; fax: 814/863-6132). //

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