||Consumer Product Researchers Invited to Develop Standard
Persons involved in sensory and consumer testing are invited to
develop standards designed to ultimately improve food and personal
care products with the Just About Right Scales Task Group, newly
organized at the April meeting of Committee E18 on Sensory Evaluation of Materials and Products in Toronto.
Lori Rothman, associate technical principal, Kraft Foods, Glenview,
Ill., will co-chair the new task group with Merry Jo Parker, president,
Food Perspectives, Inc., Plymouth, Minn.
Rothman and Parker describe just about right (JAR) scales as bipolar
attribute scales, with intensity anchors on the endpoints (e.g.:
much too weak and much too strong) and a midpoint anchor of
just about right. The scale measures both intensity and liking
of product attributes, such as color, appearance, aroma, texture,
taste, etc., and is used when conducting consumer research.
The task group will develop a standard practice that describes
the relevance, techniques, and applications of using JAR scales
when collecting and interpreting consumer derived information.
The document will assist sensory and market research professionals
responsible for consumer testing and the interpretation of consumer
To participate or comment, contact Lori Rothman, Kraft Foods, 801 Waukegan, Glenview IL 60025 (708/848-6536),
or Merry Jo Parker, Food Perspectives, Inc., 2880 Vickburg Ln., Plymouth, MN 55447
(753/553-7787). Committee E18 meets Oct. 17-19 in Phoenix, Ariz.
For meeting or membership details, contact manager Jim Olshefsky (610/832-9714). //
Copyright 2000, ASTM