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Creative Applications: Sensory Techniques Used in Conducting Packaging Research with Consumers Gelinas A Pages: 73       Published: 1996

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Table of Contents

Effects of Food Label Health and Nutrition Claims on Consumer Perceptions
Corney MJ, Issanchou S, Shepherd R, Griffin K, Nanayakkara C, Daillant B

Consumer Use of Package Directions of Varying Formats for Familiar and Unfamiliar Food Products
Levis PA, Chambers E, Chambers DH, Hollingsworth MG

A Novel Method for the Measurement of Noticeability of Package Information
Buckley P

Incorporating Consumer Feedback into Package Description and Presentation: Multi-Media Approach Techniques
Moskowitz H, Krieger B, Tomber N

Perceiving What Package Designs Express: A Multisensory Exploratory Study Using Creative Writing Measurement Techniques
Durgee JF, O'Connor GC

Choosing the Best Package: Sensory Scaling Provides Better Guidance
Gunn C, Cooper H

Committee: E18
Paper ID: STP1316-EB
DOI: 10.1520/STP1316-EB

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STP1316-EB