Creative Applications: Sensory Techniques Used in Conducting Packaging Research with Consumers

    Gelinas A

    Pages: 73

    Published: 1996

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    Explores package design issues and offers guidelines for optimum package presentation in the marketplace. 6 comprehensive peer-reviewed papers address the following topics:

    • The impact of food nutrition labeling on product perceptions

    • Package directions use for both familiar and brand new food products

    • An innovative technique for measuring how much package information is noticed

    • A multi-media approach to incorporating consumer feedback into package design

    • Novel ways to study what package designs express

    • Guidance in choosing the best package.

    Committee: E18

    Paper ID: STP1316-EB

    DOI: 10.1520/STP1316-EB

    ISBN-EB: 978-0-8031-5347-9

    ISBN-PRINT: 978-0-8031-2038-9

    ASTM International is a member of CrossRef.