Explores package design issues and offers guidelines for optimum package presentation in the marketplace. 6 comprehensive peer-reviewed papers address the following topics:
The impact of food nutrition labeling on product perceptions
Package directions use for both familiar and brand new food products
An innovative technique for measuring how much package information is noticed
A multi-media approach to incorporating consumer feedback into package design
Novel ways to study what package designs express
Guidance in choosing the best package.
Effects of Food Label Health and Nutrition Claims on Consumer Perceptions
Corney M., Daillant B., Griffin K., Issanchou S., Nanayakkara C., Shepherd R.
Consumer Use of Package Directions of Varying Formats for Familiar and Unfamiliar Food Products
Chambers D., Chambers E., Hollingsworth M., Levis P.
Incorporating Consumer Feedback into Package Description and Presentation: Multi-Media Approach Techniques
Krieger B., Moskowitz H., Tomber N.
Choosing the Best Package: Sensory Scaling Provides Better Guidance
Cooper H., Gunn C.
Paper ID: STP1316-EB