SEDL / STP / STP1316-EB

STP1316
Creative Applications: Sensory Techniques Used in Conducting Packaging Research with Consumers

Gelinas A
Pages: 73
Published: 1996

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Explores package design issues and offers guidelines for optimum package presentation in the marketplace. 6 comprehensive peer-reviewed papers address the following topics:

• The impact of food nutrition labeling on product perceptions

• Package directions use for both familiar and brand new food products

• An innovative technique for measuring how much package information is noticed

• A multi-media approach to incorporating consumer feedback into package design

• Novel ways to study what package designs express

• Guidance in choosing the best package.



Table of Contents

Effects of Food Label Health and Nutrition Claims on Consumer Perceptions
Corney M., Daillant B., Griffin K., Issanchou S., Nanayakkara C., Shepherd R.

Consumer Use of Package Directions of Varying Formats for Familiar and Unfamiliar Food Products
Chambers D., Chambers E., Hollingsworth M., Levis P.

A Novel Method for the Measurement of Noticeability of Package Information
Buckley P.

Incorporating Consumer Feedback into Package Description and Presentation: Multi-Media Approach Techniques
Krieger B., Moskowitz H., Tomber N.

Perceiving What Package Designs Express: A Multisensory Exploratory Study Using Creative Writing Measurement Techniques
Durgee J., O'Connor G.

Choosing the Best Package: Sensory Scaling Provides Better Guidance
Cooper H., Gunn C.

Committee: E18
Paper ID: STP1316-EB
DOI: 10.1520/STP1316-EB
ISBN-EB: 978-0-8031-5347-9

ASTM International is a member of CrossRef.
0-8031-2038-9
978-0-8031-2038-9
STP1316-EB