|
|
|
SEDL / STP / STP1035-EB
How consumers can be included in the product development process. Peer-reviewed papers in 3 sections: Approaches to Research Guidance Testing Processes for Research Guidance Testing Qualitative Research Guidance Testing.
Table of Contents
Overview
Wu L.
Hitting the Target More Frequently: A Systematic Approach to Research-Guidance Tests
Finn J., Hlavacek D.
Research Guidance: Not Giving It Your “Best Shot”
Baxter N.
Using Sensory Testing to Evaluate Product Value, Perceived Quality, and Preference: An Intermediate Market Study
Bacon F., Duhan D., Wilson R., Wolter J.
An Integrated System for Consumer-Guided Product Optimization
Carr B.
Ratios of Ideals—A New Twist to an Old Idea
Cooper H., Earle M., Triggs C.
Using In-Market Products to Generate Target Sensory Profiles in Early Stage Development
Jacobs B., Moskowitz H.
The Flexible Focus Group: Designing and Implementing Effective and Creative Research
Hayes T.
New Product Development and the Kids Confectionery Panel
Younkin R.
Committee: E18
Paper ID: STP1035-EB
DOI: 10.1520/STP1035-EB
ISBN-EB: 978-0-8031-5091-1
ASTM International is a member of CrossRef.
0-8031-1256-4
978-0-8031-1256-8
STP1035-EB
|