STP1035-EB Product Testing with Consumers for Research Guidance

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	Product Testing with Consumers for Research Guidance Wu LS Pages: 88 Published: 1989
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Table of Contents

Overview
Wu LS

Hitting the Target More Frequently: A Systematic Approach to Research-Guidance Tests
Hlavacek D, Finn JP

Research Guidance: Not Giving It Your Best Shot
Baxter NE

Using Sensory Testing to Evaluate Product Value, Perceived Quality, and Preference: An Intermediate Market Study
Wolter JF, Wilson RD, Duhan DF, Bacon FR

An Integrated System for Consumer-Guided Product Optimization
Carr BT

Ratios of IdealsA New Twist to an Old Idea
Cooper HR, Earle MD, Triggs CM

Using In-Market Products to Generate Target Sensory Profiles in Early Stage Development
Moskowitz HR, Jacobs BE

The Flexible Focus Group: Designing and Implementing Effective and Creative Research
Hayes TJ

New Product Development and the Kids Confectionery Panel
Younkin RJ

Committee: E18
Paper ID: STP1035-EB
DOI: 10.1520/STP1035-EB

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0-8031-1256-4
978-0-8031-1256-8
STP1035-EB

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