How consumers can be included in the product development process. Peer-reviewed papers in 3 sections:
Approaches to Research Guidance Testing
Processes for Research Guidance Testing
Qualitative Research Guidance Testing.
Using Sensory Testing to Evaluate Product Value, Perceived Quality, and Preference: An Intermediate Market Study
Bacon F., Duhan D., Wilson R., Wolter J.
Ratios of Ideals—A New Twist to an Old Idea
Cooper H., Earle M., Triggs C.
Using In-Market Products to Generate Target Sensory Profiles in Early Stage Development
Jacobs B., Moskowitz H.
Paper ID: STP1035-EB