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STP1035
Product Testing with Consumers for Research Guidance

Wu LS
Pages: 88
Published: 1989

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How consumers can be included in the product development process. Peer-reviewed papers in 3 sections:

• Approaches to Research Guidance Testing

• Processes for Research Guidance Testing

• Qualitative Research Guidance Testing.



Table of Contents

Overview
Wu L.

Hitting the Target More Frequently: A Systematic Approach to Research-Guidance Tests
Finn J., Hlavacek D.

Research Guidance: Not Giving It Your “Best Shot”
Baxter N.

Using Sensory Testing to Evaluate Product Value, Perceived Quality, and Preference: An Intermediate Market Study
Bacon F., Duhan D., Wilson R., Wolter J.

An Integrated System for Consumer-Guided Product Optimization
Carr B.

Ratios of Ideals—A New Twist to an Old Idea
Cooper H., Earle M., Triggs C.

Using In-Market Products to Generate Target Sensory Profiles in Early Stage Development
Jacobs B., Moskowitz H.

The Flexible Focus Group: Designing and Implementing Effective and Creative Research
Hayes T.

New Product Development and the Kids Confectionery Panel
Younkin R.

Committee: E18
Paper ID: STP1035-EB
DOI: 10.1520/STP1035-EB
ISBN-EB: 978-0-8031-5091-1

ASTM International is a member of CrossRef.
0-8031-1256-4
978-0-8031-1256-8
STP1035-EB