Published: Jan 1935
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Paint has always served a dual purpose—decoration and protection. Modern usage has introduced a third requirement, that of providing an efficient reflecting surface. Decoration demands that the paint film, whether light or dark, maintain its original color; protection demands that the paint film maintain its integrity and adequately preserve the surface it covers, while reflection demands that the paint film be white or a light tint to reflect heat or light rays efficiently.
General Manager, The New Jersey Zinc Co., Palmerton, Pa.