MNL55

    International Consumer Product Testing Across Cultures and Countries

    Muñoz Alejandra, King Silvia
    Published: 2007


      Format Pages Price  
    PDF (2.8M) $75   ADD TO CART


    Divided into two distinct sections, this new online product discusses

    1. General Principles of issues involved in the planning, design, and execution of international consumer product tests across cultures and countries (cross-cultural consumer research tests), and the data analysis and interpretation of the results. This document addresses the unique situations involved in the design and execution of tests conducted with different cultures or in foreign countries. Special consideration is given to language issues, questionnaire design, and test execution based on key cultural differences among countries. This document provides insights into:

    • Government regulations
    • Customs and culture
    • Test design, planning, and execution
    • Questionnaire issues, attributes, scales, and validation
    • Participants, test staff, and test administration
    • Multi-country/culture approach
    • Data issues, including raw data and data analysis
    • Case studies

    2. Individual documents (which can be purchased for $25 each) focus on country-specific testing information, caveats, and scenarios. While some specifics and examples are provided throughout the General Principles document, explicit examples and country information are provided in the country specific documents.

    Specific issues are addressed relative to each of these countries: Argentina, Brazil, Canada, China, France, India, Japan, Korea, Mexico, Netherlands, New Zealand/Australia, Philippines, Poland, Spain, Thailand, United Kingdom, and United States.

    Click on the "E-book/PDF version" button at the top of this page to download MNL55!


    Table of Contents

    International Consumer Product Testing Across Cultures and Countries: General Principles
    Muñoz A., King S.

    International Consumer Product Testing Across Cultures and Countries: Argentina
    Hough G., Mucci A., Findling L.

    International Consumer Product Testing Across Cultures and Countries: Brazil
    de Faria E., Kohl T.

    International Consumer Product Testing Across Cultures and Countries: Canada
    Cameron A., Goldman A., Findlay C.

    International Consumer Product Testing Across Cultures and Countries: China
    Yang Z., Lu S., Nicoll G.

    International Consumer Product Testing Across Cultures and Countries: France
    Adam C., Brannan G., Ward C.

    International Consumer Product Testing Across Cultures and Countries: Republic of India
    Stephen S., Keane P.

    International Consumer Product Testing Across Cultures and Countries: Japan
    Nakao A., Taniguchi A.

    International Consumer Product Testing Across Cultures and Countries: Republic of Korea
    Kim K., Kim S., Chung S., Brannan G.

    International Consumer Product Testing Across Cultures and Countries: Mexico
    Pedrero Fuehrer D., Mndez Gallardo C.

    International Consumer Product Testing Across Cultures and Countries: The Netherlands
    Yuksel D.

    International Consumer Product Testing Across Cultures and Countries: New Zealand and Australia
    Cook S., Stanton K.

    International Consumer Product Testing Across Cultures and Countries: Philippines
    Brannan G., Salle M., Ward C.

    International Consumer Product Testing Across Cultures and Countries: Poland
    Mazur J., Komanska H., Jablonska M.

    International Consumer Product Testing Across Cultures and Countries: Spain
    Guerrero L., Briz J.

    International Consumer Product Testing Across Cultures and Countries: Thailand
    Kongpensook V., Chambers E., Oupadissakoon C.

    International Consumer Product Testing Across Cultures and Countries: United Kingdom
    Marshall R.

    International Consumer Product Testing Across Cultures and Countries: United States
    Karow S., Klawien B., Lessard L.


    Committee: E18

    Paper ID: MNL55-EB

    DOI: 10.1520/MNL55-EB

    ISBN-EB: 978-0-8031-5690-6

    ISBN-PRINT: 978-0-8031-4264-0


    ASTM International is a member of CrossRef.


    978-0-8031-4264-0
    MNL55-EB

    MNL 55