9000 Plymouth Avenue North, General Mills, Minneapolis, MN
Pages: 2 Published: Jan 2009
Correlation analyses can be used to measure the linear association of JAR scale data to data measured using other types of scales, e.g., liking scales. The goal of these analyses is to assess the strength and direction of the relationship between the JAR scale and the other scale(s) of interest for each product and, possibly, across products.
Paper ID: MNL11501M