MNL63: Appendix K: Thurstonian Ideal Point Modeling

    Delwiche, Jeannine
    Firmenich, Inc., Princeton, NJ

    Pages: 4    Published: Jan 2009


    Abstract

    Thurstonian ideal point modeling allows one to compare the JAR ratings of multiple products to a theoretical ideal product. It compares the probabilistic distribution of a product against the probabilistic distribution of the ideal.


    Paper ID: MNL11492M

    Committee/Subcommittee: E18.03

    DOI: 10.1520/MNL11492M


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    ISBN10: 0-8031-7010-6
    ISBN13: 978-0-8031-7010-0