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Appendix K: Thurstonian Ideal Point Modeling

Delwiche, Jeannine
Firmenich, Inc.,NJ,

Pages: 4    Published: Jan 2009

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Source: MNL63-EB

First Paragraph

Thurstonian ideal point modeling allows one to compare the JAR ratings of multiple products to a theoretical ideal product. It compares the probabilistic distribution of a product against the probabilistic distribution of the ideal.

Paper ID: MNL11492M
Committee/Subcommittee: E18.03
DOI: 10.1520/MNL11492M
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ISBN10: 0-8031-7010-6
ISBN13: 978-0-8031-7010-0