MNL55

    International Consumer Product Testing Across Cultures and Countries: Philippines

    Published: May 2007

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    Abstract

    The Philippines is bounded on the east by the South China Sea and on the west by the Pacific Ocean. The archipelago is composed of approximately 7100 islands. The total area is 300 000 sq. km (298 170 sq. km land and 1830 sq. km water). The three main islands are Luzon, Visayas, and Mindanao. Luzon, the largest of the three islands, lies north and is home to Manila, the capital city, and the seat of government. The Visayan Islands are in the central region and are composed of Cebu, Bohol, Negros, Panay, Samar, and Leyte. The southern islands of Mindanao are the second largest and are composed of Camiguin, Basilan, and the Sulu Islands.

    The Philippines has approximately 80 different dialects and languages. The national language is Pilipino based mainly on the Tagalog language. As such, the national language is referred to as Pilipino, Tagalog, or Filipino. English is widely spoken and is considered an official language. The eight major dialects or languages are: Tagalog, Cebuano, Ilocano, Hiligaynon or Ilonggo, Bicol, Waray, Pampango, and Pangasinense.

    The climate from November to February is warm, balmy, and sunny with temperatures ranging from 20 to 28°C (68 to 82°F). March to May are the hot and dry months with temperatures ranging from 27 to 35°C (81 to 95°F). June to October are the monsoon months. Floods during the rainy months can pose some testing difficulty.


    Author Information:

    Brannan, Grace D.
    Customized Sensory Services, Athens, OH

    Salle, Maria Rita
    Sensory Science, Givaudan Singapore Pte. Limited,

    Ward, Cindy
    Givaudan Flavors Corporation, Cincinnati, OH


    Paper ID: MNL11113M

    Committee/Subcommittee: E18.08

    DOI: 10.1520/MNL11113M


    CrossRef ASTM International is a member of CrossRef.

    ISBN10:
    ISBN13: 978-0-8031-4264-0