Chapter 5-Three Multivariate Approaches to Relating Consumer to Descriptive Data
Pages: 23 Published: Feb 1997
In the course of product development, it often is desirable to collect information on a specific set of products from both a trained descriptive panel and from consumers. By considering both sources of information, one can often gain a better understanding of the sensory attributes important to consumers than can be gained by considering consumer data alone. In particular, the study of the relationship between consumer and trained data can provide answers to the following questions: 1. What sensory attributes, as measured by a trained panel, are important to how much a consumer likes or dislikes a product? 2. How does one translate the terms consumers use to describe products into terms used by a trained descriptive panel?
Paper ID: MNL10678M
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