Chapter 6-Affective Testing
Pages: 6 Published: Sep 1996
Affective testing is used to determine preference, liking, or attitudes about products and other materials. Its use in research situations often is limited to providing guidance and direction to developers and researchers. The scope of this manual does not include large scale marketing research tests used for making final decisions about product sales, marketing, and positioning although many of the same techniques are used.
Paper ID: MNL10658M
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