Evaluating Convention Destination Images in Australia and Asia

    Volume 41, Issue 5 (September 2013)

    ISSN: 0090-3973

    CODEN: JTEOAD

    Published Online: 3 July 2013

    Page Count: 7


    Lin, Chin-Tsai
    Graduate School of Management, Ming Chuan Univ., Taipei,

    Lin, Chiu-Wen
    Graduate School of Management, Ming Chuan Univ., Taipei,

    (Received 24 October 2012; accepted 20 March 2013)

    Abstract

    Meetings and conventions are important sub-sectors of tourism. Convention tourism organizations select destinations that are complex. Destination image is the key to attracting most meeting planners. Conventions create significant economic benefits and job opportunities for their destinations. This study explores the image-building of convention destinations in nine countries. This study used the grey-situation decision-making method and the technique for ordering preferences by similarity to the ideal solution to compare rankings and select ten criteria for image measurement. The evaluation was based on secondary data from the World Economic Forum of 2011 and the International Congress and Convention Association Report in 2011. The results show the strengths and weaknesses of the nine studied countries in terms of the convention image development conditions. Singapore has the best image in Asia, and marketers and meeting planners can use the study data to produce more attractive advertising.


    Paper ID: JTE20120311

    DOI: 10.1520/JTE20120311

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    Author
    Title Evaluating Convention Destination Images in Australia and Asia
    Symposium , 0000-00-00
    Committee F05