Volume 16, Issue 6 (November 1988)

    Consumer-Friendly Labels

    (Received 28 February 1988; accepted 28 April 1988)


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    We look at what should be on a label to maximize its utility to the consumer. The label is consumer-friendly if it advances the consumer's interests, can be trusted, and can be fully understood by the consumer.

    Author Information:

    Shane, RS
    Consumer ConsultantFellow of ASTM, Shane Associates, Wynnewood, PA

    Stock #: JTE11273J

    ISSN: 0090-3973

    DOI: 10.1520/JTE11273J

    ASTM International is a member of CrossRef.

    Title Consumer-Friendly Labels
    Symposium , 0000-00-00
    Committee F15