ISSN: 1945-7553
CODEN: JTEVAB
Page Count: 1

Consumer-Friendly Labels

Shane, RS
Consumer ConsultantFellow of ASTM, Shane Associates, Wynnewood, PA

(Received 28 February 1988; accepted 28 April 1988)

Abstract

We look at what should be on a label to maximize its utility to the consumer. The label is consumer-friendly if it advances the consumer's interests, can be trusted, and can be fully understood by the consumer.

Keywords:
labels, consumer-friendly, ASTM Committee F-15

Paper ID: JTE11273J
DOI: 10.1520/JTE11273J
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