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Consumer ConsultantFellow of ASTM, Shane Associates, Wynnewood, PA
(Received 28 February 1988; accepted 28 April 1988)
We look at what should be on a label to maximize its utility to the consumer. The label is consumer-friendly if it advances the consumer's interests, can be trusted, and can be fully understood by the consumer.
labels, consumer-friendly, ASTM Committee F-15
Paper ID: JTE11273J
Title Consumer-Friendly Labels
Symposium , 0000-00-00
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