ISSN: 1945-7553
CODEN: JTEVAB
Published Online: 1 March 2012
Page Count: 9

Evaluating the Entry Mode for Taiwan Insurance Companies by Using AHP Sensitivity

Ho, Elaine
Dept. of Accounting Information, Hsing Wu Institute of Technology, New Taipei City,

Lin, Chun Yueh
Dept. of Business Administration, National Central Univ., New Taipei City,

(Received 15 November 2011; accepted 15 February 2012)

Abstract

This work presents an evaluation model that adopts several important criteria, enabling the Taiwan insurance industry to enter into the Chinese market in the most appropriate way. Major criteria weights are analyzed using an analytic hierarchy process (AHP) and sensitivity analysis. The results of the analysis indicate that the proposed evaluation model enables the Taiwan insurance industry to enter into the Chinese market more objectively by allowing companies to deploy effectively. Importantly, the proposed model can provide Taiwan’s insurance industry accreditation policy with reference material, making it highly applicable for academic and commercial purposes.

Keywords:
entry mode, analytic hierarchy process (AHP), sensitivity analysis, insurance industry

Paper ID: JTE104520
DOI: 10.1520/JTE104520
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