Volume 40, Issue 3 (May 2012)
Evaluating the Entry Mode for Taiwan Insurance Companies by Using AHP Sensitivity
This work presents an evaluation model that adopts several important criteria, enabling the Taiwan insurance industry to enter into the Chinese market in the most appropriate way. Major criteria weights are analyzed using an analytic hierarchy process (AHP) and sensitivity analysis. The results of the analysis indicate that the proposed evaluation model enables the Taiwan insurance industry to enter into the Chinese market more objectively by allowing companies to deploy effectively. Importantly, the proposed model can provide Taiwan’s insurance industry accreditation policy with reference material, making it highly applicable for academic and commercial purposes.