Volume 39, Issue 2 (March 2011)
Organizational Performance Measurement System and International Tourist Hotels: A New Conceptual Framework
Due to the change of market structure and other important tourism competitors’ appearance, in Taiwan, the international tourist hotel (ITH) industry has been experiencing great competition for the past decade. Under these circumstances, hotel corporations not only attempt to establish more adequate services but also promote more incentives to attract consumers. The ITH intended to consolidate their market shares and enhanced their organizational operation and performance. Therefore, this study proposed a model to evaluate the ITH organizational performance. The proposed model adopted both Balanced Scorecard (BSC) and Analytic Hierarchic Process (AHP) techniques; then, based on combining BSC and AHP, a decision-making method for constructing evaluation model can provide the ITH industry decision-makers and administrators with valuable references of evaluating organizational performance. More importantly, the proposed model in this study can provide the ITH industry an accreditation policy as a reference material, making it highly applicable for academic and government purposes.