Franceen Gonzales is executive vice president, business development, Americas, at WhiteWater West Industries Ltd. In this role, she oversees business development in Latin America, North America and the Caribbean for the original waterpark and attractions company. She is based in Florida.
A member of ASTM since 2001, Gonzales is vice chairman of Committee F24 on Amusement Rides and Devices and was chairman of Subcommittee F24.70 on Water-Related Amusement Rides and Devices from 2006 to 2009. She also serves on Committees D22 on Air Quality and F15 on Consumer Products.
Gonzales has more than 25 years of experience in waterpark operations, safety and risk management. She joined WhiteWater West in 2013 and prior to that served as vice president of risk management and waterparks at Great Wolf Resorts, Madison, Wisconsin, where she oversaw safety and risk management as well as waterpark operations and maintenance for the company’s 12 indoor/outdoor waterpark resorts in North America. She has also held top management roles at Six Flags Great Adventure, Golfland Entertainment Centers Inc., Waterworld Safari and Wet ’N’ Wild Waterworld.
In addition to her work in ASTM, Gonzales is a member of the board of directors of the Amusement Industry Manufacturers and Suppliers, which has honored her with its John Allen Safety Award. She is also a member and secretary of the board of the National Swimming Pool Foundation.
Gonzales is a former chairman of the board and former board member of the World Waterpark Association, which has twice named her winner of the Kelly Ogle Memorial Safety Award. She is also a member of the International Association of Amusement Parks and Attractions (IAAPA), which presented her with the Outstanding Service Award in 2014 in recognition of her high level of performance within the industry.
A regular speaker at industry events, Aquatics International Magazine named Gonzales to the “Power 25” list in 2011 and 2012. She holds a bachelor’s degree in biological sciences from Stanford University.