Explores package design issues and offers guidelines for optimum package presentation in the marketplace. 6 comprehensive peer-reviewed papers address the following topics:
The impact of food nutrition labeling on product perceptions
Package directions use for both familiar and brand new food products
An innovative technique for measuring how much package information is noticed
A multi-media approach to incorporating consumer feedback into package design
Novel ways to study what package designs express
Guidance in choosing the best package.
Creative Applications: Sensory Techniques Used in Conducting Packaging Research with Consumers