Explores package design issues and offers guidelines for optimum package presentation in the marketplace. 6 comprehensive peer-reviewed papers address the following topics:

• The impact of food nutrition labeling on product perceptions

• Package directions use for both familiar and brand new food products

• An innovative technique for measuring how much package information is noticed

• A multi-media approach to incorporating consumer feedback into package design

• Novel ways to study what package designs express

• Guidance in choosing the best package.