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Strategic Planning to Promote Value: How to Make It Work “The market leaders are always and have always been those companies that provide the most perceived value to their customers,” says author Pam Mitchell. How do you fold your value strategy into your strategic planning? Read the article on page. Eight Tips For Becoming a Value Leader Learn the difference between price and value. Determine the market segments or product lines that are critical to your future. These and other tips from author R. Eric Reidenbach start on page Information Management Copyright © ASTM, 2003